Britain's Best Retailer Awards 2007 has announced Wade Ceramics as sponsor of the Britain's Best Cookshop category.

The Awards recognise all-round excellence in retailing - retailers that display imagination and creativity and that can show evidence of significant efforts to improve their businesses during the year.

Helen Merrick, business manager kitchenware with Wade, commented: "We felt we would like to make a gesture to all of the cookshops for their endless efforts to maintain and enhance the kitchenware market."

Wade and celebrity cook Jane Asher will present the Award to Britain's Best Cookshop at the Awards gala dinner at The Hilton, Manchester Deansgate on November 7. For more information on the Awards please contact Elanor Sayers at elanor.sayers@fav-house.com.

Shown above: Wade managing director Paul Farmer with Jane Asher.