Pottery firm Wade Ceramics hopes to cook up success at the fair with a range of ceramic ware - part of a home baking collection overseen by Jane Asher.The company, which employs 200 people in Market Place, Burslem, and has attended the fair for 25 years, collaborated with four other businesses to produce the new range. More Than Group, Victoria Foods, Home Creations Textiles and Malobel have also been part of the new venture.

The collection includes a mixing bowl, cake stand and rolling pin, along with a sprinkles tray with flour/sugar dredger, jug, timer and small bowl.

Each of the eight pieces, which range in price from £2 to £9.99, is crafted in translucent white ceramic with Jane's signature etched into the pattern.

Kitchenware manager Helen Merrick: "The Spring Fair is important to us as we will be showcasing the range for the very first time. There will also be a book signing by Jane at the event."

The Jane Asher Sprinkles will be launched at Stand 2 A21/B22.