Wade is delighted to introduce - as part of the new ‘Jane Asher Home Cooking Collection’ - the Jane Asher ‘Sprinkles’ range of ceramicware for the kitchen at Spring Fair, NEC Birmingham, Hall 2, Stand 2A21/B22.

Jane will make a guest appearance at Wade’s stand on Monday 5th February, between 11am and 1pm where she will demonstrate her capsule collection for Wade.

Each of the eight pieces in the collection is crafted in translucent white ceramic, with Jane’s signature etched into the colourful sprinkles pattern. The collection includes a mixing bowl, cake stand and rolling pin, together with a sprinkles tray with flour/sugar dredger, jug, timer and small bowl.

The range has been made to Jane’s design brief using Wade’s expertise, to create a user-friendly, ergonomic range which will fit into every kitchen colour scheme and which no home baker should be without.

Jane says: ‘Baking cakes, pastry and bread is great fun, and I wanted to bring that feeling into my collection for Wade. I’ve been an admirer of Wade’s craftsmanship for many years and knew they’d be the right company to work with to produce my designs in the high quality that I wanted. It means a lot to me that people trust my name and I know all home cooks will love this collection as much as I do: it’s practical and great looking. I also wanted it to fit into every type of kitchen and to appeal to all age groups; from mums and small children who can have hours of fun making cakes together, to the experienced pastry cook – nothing like it exists on the market”.

Helen Merrick, Business Manager for Wade kitchenware, adds “We are delighted to launch the Jane Asher collection. Jane is well known for her stylish cakes and her collection for Wade is both practical and good-looking.”