Pottery manufacturer Wade Ceramics is to launch a new range of kitchenware based on consumer demand. The Burslem-based company premiered the Ovation range at this year's Ceramic Showcase in Birmingham to get feedback before the official launch in November Wade's kitchenware manager, Helen Merrick, said: "We launched the range at the exhibition to get a reaction.

"We displayed it in white and grey, and cream and brown and, as a result of the feedback, we decided to go for cream with wooden lids.

"The response to our new range was fantastic and we have acted on consumer demand."

The collectors maker, which employs 250 people at its factory in Market Place, has already re-booked for next year's Ceramic Showcase.

Miss Merrick added: "The aim of appearing at the exhibition was to make contacts to promote the range and we were successful in seeing representatives from independent cookshops, wholesalers and department stores."