Wade Ceramics has cooked up a new collectable character for visitors to pick up at a popular West Midlands tourist attraction. The Burslem-based company has developed a figure depicting Cadbury World's Chucklebean in his own car. More than 500,000 chocoholics visiting the centre every year are now expected to take home their own Chucklebean after enjoying the character's antics at the park in Birmingham.

The existing range also features the signature character and comprises three whimsies miniature figures, miniature figure and three egg cups along with a traditional Cadbury World van money box.

Like all Wade products "Chucklebean in a Car" is authenticated with the traditional Wade backstamp that proves the product is highly collectable and is destined to gain value over time.