Wade Ceramics has launched the first of its tasty Kellogg's collectables to be produced under licence from the famous cereal brand. The limited edition piece is a Tony the Tiger moneybox bust and the first of many collectables celebrating the cereal characters planned by the Stoke-based ceramics firm.

Available to members and non-members the brightly coloured, eye-catching moneybox will appeal to both children and adults alike.

Contract and collectables manager at Wade Ceramics, Jenny Wright, commented: "I'm delighted that we have the Kellogg's licence. It will allow us to develop new and exciting collectables based around the 49 characters in the Kellogg's portfolio."

Available to order from the Wade Ceramics shop on 01782 825 666 or via www.wade.co.uk the moneybox costs just £35 plus postage and packing.

The piece will be available at a discounted price of just £30 including post and packaging to members of the Wade Ceramics Collectors Club.