Sky shopping channel Ideal World has snapped up the chance to offer collectors membership of Wade Ceramics' Official Collectors Club via television for the first time.

The Stoke-based ceramics company has teamed up with the broadcast giant to promote its highly collectable ceramics to existing and new UK audiences and beyond.

Jenny Wright, collectors club manager, will be on hand for the hour long monthly slot to advise collectors on Wade's extensive and fascinating history in addition to providing background on the specific products or offer.

Marketing director at Wade, Martin Cook, commented: "We're very excited by the link up with Ideal World.

"Not only will it raise awareness of our collectable figures with a brand new audience but it will also offer our existing collectors the opportunity to add the latest models to their collections - without leaving the comfort of their favourite armchair!

"We have already received significant interest from our spot last month and anticipate that this will prove to be a successful partnership."

For more information on the Wade Ceramics Official Collectors club and its benefits please contact Jenny Wright on 01782 255 255.