Another ceramics company has unveiled the latest in a series of children's book, film and computer game character collectables to trade buyers.
The newly launched Pokemon breakfast set and soon to be launched figurines proved to be the highlight of Wade Ceramics' stand at the Spring Fair in Birmingham.

It was the first time the company had unveiled its revitalised image under new managing director Paul Farmer to clients.

Marketing director Martin Cook said: "This is a very exciting time in the company's history as we look to the future

with a great set of new products coming on stream. Customers have been very receptive to our new look and we have gained a record number of orders, many from new customers."

Both Royal Doulton and Churchill China are creating wares based on the Harry Potter books, Wedgwood has worked with Warner Brothers to produce products based on cartoon characters and Bridgewater Pottery has a range of Beatrix Potter pieces.