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Wade Ceramics, Ltd.
Newspapers / Magazine Articles / Stories
1998
Prestige Porkers Prove Ever Popular

Originally published on This is the Sentinel

Wade Ceramics says there is nothing rash in it launching a new pig for banking giant NatWest.

The Burslem firm made a family of piggy banks for NatWest to encourage youngsters to save in the 1980s.

As their savings grew, they were able to add Woody, Annabel, Maxwell, Lady Hilary and Sir Nathaniel to their collection.

Production ceased eight years ago but the pigs have grown in popularity.

Sharon Harris, Wade’s business manager for collectables, said a complete set can be worth around £200.

‘‘That’s not bad for some thing NatWest used to give away free,’’ said Mrs Harris.

A total of 5,000 of the new, 8ins hand-painted pigs are being made. He’s has been named ‘‘Wesley’’, following a competition among the bank’s staff.

NatWest says the original family are the most popular promotional products ever produced by a bank.

Anyone who opens at NatWest’s children’s bond gets one.

The bond, which requires a minimum £1,000 investment, offers 7.25 per cent annually over five years.

The bonds are for seven to 16 year olds.
 
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